-- Targeted Tours

Touring has declined dramatically in the music industry.  Major superstars continue to tour and take along one or two backup acts.  But, the ability for relatively little known artists and groups to make it big or even to make a living touring has declined as costs have skyrocketed and attendance has dwindled due to alternative entertainment.  However, touring in the U.S. can still succeed if it is carefully planned and marketed to hit targeted venues with a good return on cost at each site.  Using our knowledge and contacts in the national and international markets, we help clients design carefully tailored tours designed to maximize the return on investment both in terms of immediate revenues and long term sales enhancement.

-- Internet Marketing

As touring has declined, Internet marketing has exploded due to the ability to reach millions at little or no expense.  The explosion of Internet marketing has created a monumental haystack in which an artist’s music is the needle that must be found and downloaded by consumers.  To achieve that goal, an artist needs to position music on the right sites, through the right channels to achieve maximum, and with the right style.  Human Factor was formed just as the digital wave began to arise and assists artists in maximizing their Internet presence not only through networking sites, blogging, and thematic web pages but also through marketing on industry, reviewer, critics, and influential blogs.

--Publicity Campaigns

 Internet marketing has not ended publicity campaigns.  Human Factor has developed techniques for integrating shows, events, music conferences, magazine and other print media with Internet publicity. Human Factor helps artists to achieve the multiple “touches” with consumers necessary to achieve sales and the eventual branding of the artist’s music for musical entertainment and/or accompaniment of other media, such as television, movies, and advertising.

-- Image Consulting

Almost everyone thinks you are who you look like you are – your image.  Every artist has an image.  Human Factor helps artists to plan and shape that image to achieve success rather than for an image to evolve haphazardly without planning an image that works with an artist’s music.  From photographs to hair, dress, and other styling functions, Human Factor works with artist’s to develop a plan and a look/image that fits with their music. This is not the creation of an artificial image but instead simply bringing out the personal characteristics that accompany music in the best possible way.

-- Music Consultation

At Human Factor, our first and last love is the music.  We work with artists to achieve their goals for their music.  We consult on all aspects of the production of instrumental or vocals from creation through production through overseeing completion of a final ready-to-market product.  So, we can listen to a song simply to provide some comments or we can suggest changes to reach the artist’s goal.